Eduardo Garcia e Costa — Keller Williams Portugal

Eduardo Garcia e Costa

Regional Owner, Keller Williams Portugal

Building the leadership of Portuguese real estate. A graduate of Instituto Superior Técnico, he spent 12 years in strategy consulting (McKinsey, Cluster, Europraxis) in telecommunications, financial services and utilities. Thirteen years ago he became an entrepreneur in real estate brokerage, leading the group that includes Keller Williams in Portugal, today the largest KW operation outside North America.

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Articles by Eduardo Garcia e Costa

4 articles

5 min read

1 July 2026

Keller Williams or another network: which franchise pays?

Keller Williams or another real estate network: compare franchise models by their relationship with the agent and by profit sharing, not by size.

5 min read

1 July 2026

Best real estate franchises in Portugal: how to evaluate

How to compare the best real estate franchises in Portugal: model types, what each transfers to the franchisee, and what sets the KW Market Center apart.

5 min read

1 July 2026

Traditional Agency or Market Center: Which Model Fits

Traditional agency or Market Center: how both real estate franchise models are organised, what each transfers to the franchisee, and who each one suits.

4 min read

5 January 2026

Cost of Opening a Keller Williams Market Center

What determines the investment to open a Keller Williams Market Center in Portugal, what royalties fund, and what KW requires from the franchisee.

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